Data Quality
Improve adoption by cleaning up inaccurate records
Your company’s customer, product, opportunity and sales lead data are critical corporate assets; however, the quality of those assets may not be at the level they need to be. Informatica can help. Informatica Data Quality is specifically designed to put control of data quality processes in the hands of business information owners, such as Salesforce administrators and business analysts. A complete Data Quality program combines powerful data analysis, cleansing, matching, and reporting and monitoring to ensure the ongoing integrity of your CRM data.
While most organizations care about the quality of their data, CRM systems have been an inherent weak link in overall data quality partially due to manual data entry and the wide variety of data import sources, formats and content. Without a well run Data Quality program that duplicate, incomplete and inconsistent data can quickly find its way into the core operational systems that are the lifeblood of your business.
Data Quality benefits include:
Assure consistency and accuracy of CRM data
Identify duplicate, incomplete & inconsistent data
Ongoing monitoring to identify and isolate problem areas
Automated scheduling of assessment to maintain integrity